Podcasting Smarter

Podcast Credibility Comes With Visibility And Reliability: Season 04 Ep. 3

On this episode Jennifer speaks with Chris Stafford, the President & CEO of  WiSP Sports Inc. which was formed in 2015.  Chris is a veteran sport’s broadcaster and journalist with more than forty years experience covering international sports and has reported at Olympic Games, World and European Championships and World Cups. Chris leads a team of women from around the world that produce and host 25 different podcasts reaching a global audience with more than 760 episodes covering all women’s sports and topics.
WiSP Sports tells the stories of sportswomen with integrity and respect while promoting gender equality, diversity, fairness and access. We celebrate women’s achievements both in and out of competition through articles, video, blogs and podcasts. As thought leaders we are shifting the narrative from a mainstream perspective of women in sport by enabling women to tell their own stories without bias.
 
Chris' Podcasting Smarter Tips: 
You want you guests to say, "Wow, I forgot we were recording!". 
Chris passed on the mainstream sports and focused on the fringe sports that weren't getting their stories heard, and whose followers were hungry for the attention. 
Chris was able to find a lot of knowledgable atheletes who made perfect podcast talent for her network. 
While interviewing atheletes, she would often find talented hosts for her shows. 
Chris describes herself as the narrow end of the funnel and still does the production for all the shows in the Wisp Network. 
As they've grown, they have developed partnerships and co-productions with relative organizations which helps with attracting sponsors. 
Although, Wisp began two years ago, Chris wanted to build a robust website with quality content and a large audience before approaching sponsors. So, they just recently started getting sponsorships. 
Chris has a business plan, but it is always evolving so she has to shift as opportunities,  technology, and trends change unexpectedly. 
It's hard to be patient when she sees the potential for the network. She would like a show for every female sport on the network. 
Keep your antenna out or you might miss an opportunity! 
The more visable and reliable you are, the more credibility you will achieve
Twitter is her best social media platform--this is where they get the conversations going
Do your research on the content you are planning and be familiar with your competition 
Know your topics and book great guests
Know your voice--what it is capable of and how it changes throughout the day
 
 
Chris' hypothetical podcast about her life: "She Tried" 
Chris' fantasy podcaster: Martina Navratilova
 
You can listen to Wisp Radio on Podbean, iTunes, and Stitcher. 

Podcasting In A Car Named Betty With The Podbean App: Season 4 Ep. 02

 
On this episode I get to chat with Lisa and Sam from the very fun and funny podcast, I Shake My Head with Lisa and Sam. Their show follows their friendship as two funny women in their mid 40’s who find themselves having some of their best conversations in the car! They have opinions and they love to laugh about everything that life throws at them! They throw a lot of great stuff at us in this episode! 
Podcasting Smarter Tips from Lisa & Sam: 
You don't need a fancy studio to produce a podcast. Lisa & Sam record from a car named Betty using the Podbean App and a Zoom H1 for back up. 
Podcasting was a natural extension of their rich conversations they were having anyway. 
The key to their podcast success is their authentic friendship
Do your homework and try to be something unique. 
Be true to your vision, but not so true that you aren't open to constructive feedback. In the beginning they got some hard-to-hear criticism that they couldn't ignore. 
Be part of the podcasting community. Join Facebook groups, and connect with other podcasters on social media. 
Listen to your episodes and learn from them. 
Lisa and Sam are very active on social media--Twitter, Facebook, and Instagram. Their most successful platform is Twitter, but they are on their a lot. 
They are using Podbean's Patron Program as a means to monetize their show. 
 
You can listen to I Shake My Head on Podbean, iTunes, Spotify, and iHeart Radio. You can also join the fun on Facebook, Twitter and Instagram!  Look forward to an episode every Friday! 

Journey Into A Podcast Network with Nate Phillips: Season 4 Ep. 01

"Do it till you are blue in the face. Do it when you don't want to do it. Be bigger than yourself." --Nate Phillips
 
Like many podcasters, my guest today is many things. Nate Phillips is the VP of the Journey Into Comics Network. He also hosts four shows including, The Voice Of Survival Podcast, Foodies Watching Movies, Journey Into Comics, and Journey Into Wrestling. You can find and subscribe to the entire network of shows at journeyintocomics.com.
 
Nate's Podcasting Smarter Tips: 
After losing an epic podcast episode due to his board glitching out, he is now super precautious and immediately turns the board off after recording so the file saves immediately. 
Nate discovered that his strength as a podcaster was helping other new podcasters develop their talents and produce their own shows. This has helped grow his network into a diverse group of shows run by a team of dedicated, passioate podcast hosts. 
Because it was easy and inexpensive, they started off by putting all the network shows on a single RSS Feed. As the individual shows have gained momentum, they are now in the process of giving each show a dedicated RSS Feed, and social media identities. 
Their primary goal is to produce diverse, entertaining, and engaging content. 
Nate had been fortunate in having committed hosts join his network. If that ever changes, he would understands, and would just ask that they have an exit show for the listeners. It's important that everyone is still having fun. 
He pays attention to all the details of the content being produced in his network. If he discovers something subpar, he gently reaches out to the host or producer to help them improve for the betterment of the network as a whole. 
Nate studies his hosts' speech patterns and is sensitive to an overuse of filler words. 
Nate wants to continually learn while looking ahead to the growth and development of the network. 
They are currently using Patreon as a way to monetize their network, and engage with their audience by providing early releases and bonus content as their reward levels. They are now close to having all of their hosting costs covered through crowdfunding. 
You have to put the work in, and roll with the punches such as the time recently when he had to fill in for a host who couldn't make his recording time for his political podcast. 
It is a rewarding experience to be able to work with a pool of people with unique talents. He also enjoys finding new talent and supporting them. 
Podcasting takes commitment and dedication. You have to do it when you don't want to. Sometimes, your best content will happen during these times. 
 
Nate's hypothetical podcast about his life: "Darkness Giving Way To Light" 
Nate's Fantasy Podcasters: Johnny Carson and David Letterman
 
You can subscribe to the Journey Into Comics network on Podbean, iTunes, Stitcher and your favorite podcast player. 
 

Using Your Podcast To Market Your Niche Business with Norm Bour: Season 03 Ep.10

 
Norm Bour is the producer and host of Vape Radio (the voice of and for businesses within the Vape Space) and the founder of VapeMentors. Norm shares his insight as a business man who has found his podcast to be a powerful marketing tool in his niche. But first, we start with a few podcasting confessions this week. 
 
Norm's Podcasting Smarter Tips: 
Norm recommends having a podcast as an adjunct to any niche business as a powerful, and multi-use marketing tool. 
Norm admits he is not the most knowledgable person in his industry, but by interviewing experts in the Vaping industry, he has learned a lot, and become an authority by virtue of having a podcast that puts valuable information out about the Vaping business. This model will work with any niche business. 
His podcast has given him VIP access to industry events because Vape Radio qualifies him as a member of the media. 
Norm has also had the opportunity to speak at industry events all over the world thanks to the authority he has established in the Vape space with his book and podcast. 
Norm stresses that it is important to understand your audience. With so much competition for attention, podcasts who find a specific audience will have success. In his case, his audience is Vape business owners or future business owners. By having such a specific audience, he knows what they need to know, what they are passionate about, and where they hang out on and offline. 
Norm recommends podcasting about something you are extremely passionate about. Most likely you will not directly monetize your podcast so its important that you love your topic, and get personal fulfillment from your podcast to have any hope for longevity. 
 
Norm's hypothetical podcast about his life: "He Never Gave Up" **This comes with a powerful story from Norm that will give you chills.
Norm's Fantasy Podcaster:  John F. Kennedy 
 
Be sure to check out Vape Radio on Podbean and iTunes and take a look at all that Norm has accomplished with the help of his podcast at VapeMentors.com. 

Focusing On Content And Distribution Before Monetization with Andre Kane: Season 3 Ep. 09

 
Andre Kane of The Electric Radio Show, a syndicated radio show and podcast. ​Andre has a background in morning radio that goes back to 1998, and he met his current co-host in 2001. In 2008, they started their own morning radio show on an FM station where they took the #1 spot. Andre loves the podcasting platform, and I loved chatting with him about his podcasting and radio expereinces. 
 
Andre's Podcasting Smarter Tips: 
It was very important to Andre to be heard in every format possible in order to grow an audience as efficiently as possible. In 2014, Andre and his co-host saw the opportunity to increase the digital reach of their syndicated terrestrial radio show by making it available in the podcasting medium. In addition to podcasting, and terrestrial radio, The Electric Radio Show has used internet radio, a live streaming platform, to reach new audiences. 
Don't be afraid to reach out to internet radio stations, to see if your show is a good fit. Andre makes the distinction between internet radio and a podcast by defining interbet radio as a live stream. 
The long-term chemistry and work ethic with his co-host, Jack Hammer, and the rest of their team is a crucial element to their growth and success. Their combined passion keeps them producing consistent content over a significant period of time. 
Andre and his team focused on growth instead of monetization. They focused on growth. Andre decided to concentrate on content and distribution before monetization. They are currently heard on 60 radio stations. He believes the money will come with an enthusastic audience and compelling content. 
There is no reason an indie podcaster can't have a professional sounding show. 
In terrestrial radio there are harch consequences for a drop in ratings. That means terrestrial radio broadcasters learned how to keep an audience engaged by teasing segments, etc. Podcasters can learn a lot about audience retention by studying professional radio broadcasters. 
They are looking into expanding their show to include podcast-only episodes so they can take advantage of the freedoms they have in podcasting, but not in radio due of FCC regulations. 
When you are syndicated, there are several monetization models. 
Don't give up. Go into podcasting knowing that you will have failures because it is difficult to grow an audience and produce a good show. Both things take time, but if you don't give up, and concentrate on getting better, you will get there. 
 
Andre's hypothetical podcast about his life: "The Life of Andre"
Andre's Fantasy Podcaster: Jim Morrison
Listen to The Electric Radio Show on Podbean, iTunes, and Stitcher! 
Follow them on Facebook, Twitter, and YouTube
 
 

Running A Full Service Podcasting Studio with New Media Studios: Season 3 Ep. 08

On this episode of Podcasting Smarter, Jen and Vernon meet with Justin Emery, owner of New Media Studios, at Podcast Movement and learn how he transitioned from a job in radio, to owning a full-service podcast studio in Philadelphia while also producing his own podcast, Deja Brew. 
 
Justin's Podcasting Smarter Tips: 
You don't need a laptop or computer to record a podcast
Don't drink too much beer while podcasting 
For mobile recording he recommends the H6 Zoom Portable Recorder which gives you up to 4 inputs.
Good sound quality should be a priority
Be an engaging host --don't be bland. Entertain your listeners and care about your show. 
Just start. Nobody is great in the beginning. You get better by doing not by stalling. 
 
Justin's hypothetical podcast about his life: "What The F Is Going On Here?"
Justin's Fantasy Podcaster: Benjamin Franklin 

Jen and Vernon Spill The Podbeans at Podcast Movement: Season 3 Ep. 07

 
On this episode of Podcasting Smarter, Vernon and Jen record in the hallways immediately following the end of Podcast Movement. Admittedly, the background noise makes the sound quality on this one a bit sub par, but the Samson Go mic and the Podbean App pick up our voices just fine. Hope you stick with us! :) 
Episode Highlights: 
Podbean and Samson partner to give away a podcast studio set up every month. Enter HERE! 
Podbean announces the addition of dynamic ad insertion.
Choose sponsors for your show that are a good fit for your audience. 
New podcasters are approaching their shows with a plan, thanks to events like Podcast Movement
 
Here are the Samson Mics mentioned in this episode!  
 
 
 

Jen and Vernon Spill The Podbeans Again: Season 3 Ep. 06

 
 
 
It's time for our monthly "Spill the Podbeans" episode!  Jen and Vernon from the Podbean Team, share podcasting news and updates from Podbean with our Podbean Family. Podbean has rolled out more new features and improvements to make your podcasting experience even more rich and productive. Soundcloud is also in trouble, and we discuss what that means for podcasters. 
You can also find news and announcements from Podbean on Facebook and Twitter, We hope you enjoy this episode! If you did, we would appreciate a review on iTunes and Stitcher! 
We want to hear from you! Do you have a podcasting question? Send us your questions, and we will answer it on the podcast and mention your show! email: jennifer@podbean.com 
 
Podbeans Spilled: 
Soundcloud's dark cloud 
Podbean's exciting new Android app features
You can now share your audio podcast as native video on Facebook
New free app in Podbean's App Marketplace
Podbean is ready for iOs 11
We hope to see you at Podcast Movement!
Exciting partnership with Samson Tech means recording studio giveaways! 
Please email us your questions and get mentioned on the show! 
Don't forget to join the Podcasting Smarter Facebook Group
Why is Jen's new nickname, "Mittens"? 

Running A Successful Network Thanks To A Dream Team with Arnie Carvalho: Season 3 Ep. 05

Arnie Calvalho began podcasting in 2005 when he started the very first podcast about dedicated to Star Wars collecting, the award-winning Star Wars Action News.  Fast forward to today, and he now now running a successful network of shows under the umbrella of Venganza Media which includes the following podcasts: Now Playing Podcast, Books and Nachos, and Marvelicious Toys. Now, Arnie, and his team are leading a multi-media dynasty that includes audio and video content, a blog, and now even a book called Underrated Movies We Recommend derived from the Now Playing Podcast, and now available for pre-order! 
Arnie's Podcasting Smarter Tips: 
Arnie gained traction with his first podcast, Star Wars Action News, by reaching out to Star Wars collector web sites, and other Star Wars podcasts. Those relationships led to a fan base, as well as feedback on how to make their show better. 
This first podcast led them to doing live shows, and hosting events for Star Wars fans. By getting out of the studio, they got to know their listeners. 
Arnie turns down a lot of sponsorship opportunities because he doesn't want to endorse a product he doesn't personally believe in. 
He has experienced monetization success with a premium content model combined with listener support through crowdfunding. 
Listener engagement keeps everything excitign and rewarding, and his team ensures that the listeners are always responded to, and consitently runed to for feedback. 
Growing a community around each of his network shows has played a critical part of their success. 
Producing consistent content is paramount for podcast success. Your audience should look forward to your podcast like a T.V. show. Arnie hasn't missed producing a Tuesday episode of Now Playing in over 300 weeks. Wow, that is dedication! 
Care enough about your show to edit it. Your listeners should always have a pleasant listening experience. 
Arnie couldn't do it without a stellar team that works hard to produce quality shows, promote, and engage with their audiences. 
Early on, Arnie took his podcast production seriously, and treated it like a business which set the foundation for his future success. 
Podcasting takes you to unexpected places. Arnie is publishing his first book based on the Now Playing Podcast. 
 
Arnie's hypothetical podcast about his life: "4 Shot Mocha, No Sleep" 
Arnies Fantasy Podcaster: Mark Twain
 
Subscribe to the Now Playing Podcast on Podbean and iTunes. Find and subscribe to all of the shows on Venganza Media! 
 
 

News for Podcasters! Jen and Vernon Spill The Podbeans: Season 3 Ep. 04

Jennifer and Vernon at PodFest MultiMedia Expo
 
This week on Podcasting Smarter, Jen and Vernon from the Podbean Team, share news and updates from Podbean with our Podbean Family. Podbean has rolled out a lot of new features and improvements to make your podcasting experience even more rich and productive.
Although we share announcements on Facebook and Twitter, we thought it would be nice to tell you a little bit more about these things. We look forward to bringing you a monthly "Spill The Podbeans" episodes to keep everyone up to date on everything going on here at Podbean! We hope you enjoy this episode! 
 
Podbeans Spilled: 
Podbean releases its API to Developers
Introducing Podbean's new App Marketplace! 
Unique New Feature: Time Bomb Capability
User Engagement Intel Now Available
Apple's podcasting news
Podbean now on Amazon Alexa
 
You can also listen to Podcasting Smarter on iTunes and Stitcher! Questions for Jen and Vernon? Send them to jennifer@podbean.com and we will answer them on the show! :)