Podcasting Smarter

Welcome to the Future: Podcasting in 2022

Welcome to the future!
In this episode of Podcasting Smarter, we're speaking to Podbean's Director of Communications, Shannon Martin on podcasting trends for 2022 and what growth the industry has in store for this next year.  
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Podcasting Getting Started and Best Practices with Lynz Floren of Growth Network Podcasts

Podbean's Podcasting Smarter Podcast's November LIVE Episode is here!
Podbean's Head of Marketing John Kiernan is talking to Lynz Floren of Growth Network Podcasts on podcast production, getting started and best practices!
Timestamps
0:00 Intro
1:41 Who is Lynz Floren and what is Growth Network Podcasts
4:12 Plan, Plant, Water, and Harvest
7:52 Going deeper to find more podcast content
11:23 Creative ways to market your podcast
16:31 Thinking of social media like a city
19:10 How to activate your audience
22:23 When should a podcaster bring in a podcast production company?
26:15 How to avoid burning yourself out 29:44 Developing brand loyalty
34:43 Most common podcasting misstep and how to avoid and fix it
44:44 Lynz's best piece of podcasting advice
Starting a podcast is easier than ever. Start your podcast today at www.podbean.com or download the iOS/Android Podbean App for free today. 
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast

The Nightmares of Audience Mistakes with David Perez and Sebastian Beltran of The Audience Coach

On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with David Perez and Sebastian Beltran of The Audience Coach on the importance of a good audience.
Listen in to learn about what makes up a good audience, what to do and what NOT to do in order to build a foundation for your show! 
Enjoy the episode!
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Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast 
Check out The Audience Coach at: https://AudienceCoach.com/
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Podcasting Smarter is brought to you by Podbean.
Podbean is a podcast publishing and monetization service, hosting over 500,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

How to build branded podcasts with Kaspersky!

On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Susi O'Neill of Kaspersky. They discuss how creating a company branded podcast has helped them develop their brand in the public eye. Learn how to create a podcast for your company and how you can use it to grow in your target space. Enjoy the episode!
Chapters:
0:00 Intro
0:34 Who is Kaspersky and who is Susi O'Neill?
2:06 When and why did Kaspersky decide to start a podcast?
5:06 Thinking of your branded podcast as an audio series.
8:04 What's the production and creation process of the audio series?
12:07 Video content vs audio content (pros, cons, and considerations)
18:05 Creating marketing content for a specific medium
24:58 Branded podcasts can be for any business of any size.
28:11 The benefits of having a company branded podcast
29:31 Advice for starting a branded podcast.
31:56 Remember: Your podcast is still a podcast!
Check out Tomorrow Unlocked: Fast Forward - https://www.tomorrowunlocked.com/fastforward
Learn about Podbean's enterprise services: https://www.podbean.com/enterprise
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast 

The Benefits of Podcasting in Business with Lauren Smith of St. James’s Place

On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Lauren Smith of St. James's Place Wealth Management. Check out how St. James's Place has brought podcasting into their place of work with internal podcasts, private podcasts, and company branded podcasts. Enjoy the episode!
Want to watch the video version? Check it out here: https://youtu.be/jqWCKTq_R50
Timestamps:
0:00 Intro
• 0:28 Who is St. James's Place?
• 1:55 When did St. James's Place decide to start podcasting?
• 2:35 St. James's Place podcasts - Public or private podcasts?
• 4:35 When did St. James's Place decide on podcasting for internal • communications?
• 10:16 How podcasts are used as a supplement for other comms tools.
• 11:53 Who manages the producing, creation, and recording of podcast content?
• 14:08 How to build awareness and engagement around internal podcasts. • 18:11 Hurdles implementing podcasts and how Lauren's team resolved them.
• 20:56 St. James's Place's advice to businesses looking to bring on podcasting.
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
 

How To Use Music In Your Podcast!

On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speak with Evan Buist of Melodie. We discuss how podcasters and content creators can legally use music in their podcasts. We also discuss the do's and dont's of fair use, as well as Melodie's great solution to using exclusive royalty free music using their platform. Enjoy the episode!
Chapters:
1:28 - Who is Melodie?
2:18 - Why does Melodie focus on royalty free music?
4:22 - What does "in perpetuity" mean?
5:04 - Why royalty free music can save you years down the line.
8:13 - Fair use: what is it?
9:28 - What is royalty free music? How can it be used?
11:21 - Different kinds of licenses.
13:04 - How Melodie is changing the game for podcasters.
17:12 - How and why to use multiple versions and stems of the songs!
19:53 - Advice for using music in your podcast.
25:00 - Find our more about Melodie
Check out Melodie today at melod.ie !
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast

Promote Your Podcast - Four Effective Tips and Tools!

Maybe you just started your podcast or you're a veteran podcaster. But one thing is for sure: you want to have your podcast reaching as many eyes and ears as possible. In today's episode, our Head of Marketing John highlights four effective ways to promote your podcast and get more listeners for your podcast!
Check out our video version of this episode here: https://youtu.be/D0dQNxpaMPk
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/

How Jostens Used Podcasting To Boost Morale and Connect Their Employees

Check out our latest interview with Mark Bussell, Scholastic Director of Growth and Development at Jostens! John and Mark speak about why Jostens decided to begin using podcasting during COVID-19 to connect with their employees. They speak about how podcasting allowed Jostens team to empower each other, offer support during COVID-19 for each other, and deliver important and entertaining content in ways they never before thought possible. Enjoy the episode!

How To Start an Internal Communications Podcast with Signature Performance!

Check out our latest interview with Mark Mathia, Chief Experience Officer at Signature Performance! Our Head of Marketing John and Mark speak about why Signature Performance brought private podcasting into their company. They also discuss how to have a successful rollout across your employees, as well as how Signature Performance created awareness and highly positive feedback around their podcast. Enjoy the episode!
Chapters:
0:27​ - Who is Signature Performance?
1:47​ - When did Signature Performance decide to start an internal podcast? 5:17 - What was the catalyst that made Signature Performance decide to start a private podcast?
9:04 - The power of voice and how to leverage your management team as ambassadors.
13:21 - How podcasting has fostered communication across the organization.
14:15​ - The importance of creating curated content that's secure and not public facing.
17:58 - Who's responsibility is it to create, produce, and release the podcast content?
20:15 - How you can create a high quality podcast on a small budget and with minimal gear.
22:29 - How to create awareness and high engagement about new content 25:35- How to reduce noice and raise engagement
27:55 - What has the feedback been from the private podcast?
29:03 - Advice for businesses looking to bring podcasting into their workplace?
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/​

How to Build a Pro Podcasting Studio with Andrew from Gator!

In this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Andrew Abrams, Marketing Manager of Gator Cases​ and Gator Frameworks, to discuss how any podcaster can create the most effective, ergonomic, and aesthetically pleasing studio using a combination of great studio gear for any podcast recording situation. Enjoy the episode!
Find out more about Gator Cases and Gator Frameworks:
• Website: https://www.gatorframeworks.com
• Facebook: https://www.facebook.com/gatorcases
• Instagram: https://www.instagram.com/gatorcases/
• Twitter: https://twitter.com/gatorcases
Podbean is the easiest way to start a podcast in only a few clicks. Start a podcast today at www.podbean.com .