Podcasting Smarter

How Jostens Used Podcasting to Boost Morale and Connect Their Employees

Check out this case study with John Kiernan, Podbean's Director of Customer Success and Jostens' National Director of Learning and Development, Mark Bussel as they discuss how Jostens is using podcasting internally to boost employee morale and within their internal communications and learning and development initiatives. 
In this episode they'll cover:
Why podcasting is a good fit for Jostens and how podcasting enabled them to approach internal communications in a different way
How podcasting grew within their organization and they developed different internal channels for content
How podcasting made the difference in regard to having a great impact then written or video content
The employee's positive experience with podcasting at Jostens
How easy and straightforward the podcasting process was for their organization
How podcasting empowered their employees and gave them an opportunity to communicate, opening up a two-way conversation
Here's the link to watch the full interview on Podbean's YouTube channel and you can read the full case study on our Enterprise Site, here.  
To learn more about Podbean's Business and Enterprise solutions head over to our site or reach out to us at podcastingsmarter@podbean.com 
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Branded Audio: The Best Marketing Tool You’re Probably Missing - LIVE REPLAY

In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series.   
Podbean's Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia.  Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results! 
We'll also cover..
The benefits of podcasting over print 
How podcasting creates a positive impact on employees and employee culture
Meeting the "Mission of the Moment" with your audio strategy
Targeting specific audiences with branded podcasts
Podcast formats and how to choose the best format for your brand's message
Audio cues and training your audiences ear
How podcasting and podcast clips are used within a greater social media strategy
Using podcasting for business development
The secondary impact of having great guests on your show
And more!  
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Corporate Podcast Smarter is an official in-house podcast by Podbean. 
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.

What are Private Podcasts and how are they different from unlisted and public podcasts?

In this episode of Podcasting Smarter, we're talking all about private podcasts, the definition of a private podcast and how it's different from unlisted and public podcasts. 
We're speaking to Podbean's Head of Enterprise Sales, Mark Pafume, about the use cases for private podcasts, the benefits of private podcasting including security, ease-of use, mobility with the Podbean Pro App and how organizations are implementing this technology.  
In this episode we'll cover:
Why organizations would want to use private podcasting
What makes private podcasting secure
How podcasters who also have more corporate careers can bring their love of podcasting into the organizational communication initiatives
Podbean's Case Studies that highlight some organizations using private podcasting 
Podbean's secure private podcast app, Podbean Pro
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relati...

In this episode of Podcasting Smarter, John Kiernan our Director of Customer Success sits down with Lynz Floren, the GM and Executive Producer for Growth Network Podcasts on creating community for your podcast and turning fans into supporters! 
Here they share the how to start and build a network for a successful podcast, creating valuable relationships with other podcasters, gaining a social media presence, attending in-person events, defining success for your podcast, the value that collaboration brings your podcast and so much more. 
Here is also the link to watch the video of this interview on Podbean's YouTube Channel.
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Creating a Brand Kit for Your Podcast and Podbean’s Free Media Kit Resource

In this episode of Podcasting Smarter, we get into the importance of a Brand Kit or Media Kit and what you should include in this valuable marketing asset. 
We're speaking to Podbean's Director of Communications, Shannon Martin, about where you can use your Brand Kit to benefit your podcast, what to include and how to market yourself to both guests and the media! 
In this episode we'll cover:
What is a Brand Kit or Media Kit
What to include in your brand kit including favorite episodes, graphics, advertising metrics, download numbers, and a concise description of what your podcast is about
What numbers you should share including downloads and the total reach your podcast has
Where you should send your Media Kit for episode swaps, potential advertizers, covering conferences and more
Podbean's Free Resource to help you create your media kit
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week

This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program.  
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For June, Storytelling Podcast Week featured a live panel on "Stories of Pride" for our monthly live episode with Nicholas McInerny of the Rainbow Dads podcast, Anna DeShawn of The Qube and the News podcast and Dr. S., of the upcoming Behind Closed Doors podcast as they discussed their lived experiences and making an impact in today's media landscape, BIPOC representation and how things are changing!
In this episode they'll get into each of their podcasts for this lively, and inspiring conversation on creating the media and content that's important and paves the way for the LGBTQIA++ community.  
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Storytelling Podcast Week is brought to you by Podbean.
Podbean is a podcast publishing and monetization service, hosting over 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at www.podbean.com  

Podcast Swaps: Podcast Episode Swaps, Ad Swaps, Curated Network Content and More!

In this episode of Podcasting Smarter, we get into the importance of exchanges or swaps and how they can help build your audience and add value to your podcast.
We're speaking to Podbean's Director of Communications, Shannon Martin, about episode interview exchanges, the benefits, ad swaps with other podcasters and the value of advertizing podcasts on other podcasts.
In this episode we'll cover:
What is an episode swap?
The benefits of teaming up with other podcasts and podcasters to promote your shows
Which podcasts are best and niche adjacent to your podcast's topic and audience
What is an ad swap? 
Value based ad exchanges
Direct ad exchanges
The benefits of publishing curated guest episodes
We also mention the following links within this episode:
 
Podbean's PodAds Dynamic Ad Insertion Platform
Podbean's Ads Marketplace
Lauren Passell's Podcast Swap Database
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertizing, Kerry Tracy

In this episode of Podcasting Smarter, we get into how ads work within podcasts and what both podcasts and advertizers can do to maximize their impact.  
We're speaking to Podbean's Senior Vice President of Advertizing, Kerry Tracy, about how podcast advertizing works and how each of us can make the most of our podcasts and advertizing dollars.  
In this episode we'll cover:
The "magic number" or ideal number of downloads you should aim toward to seek agency representation for your podcast niche
The three different kinds of ads on podcasts, host-read ads, dynamically inserted and programmatic and how they work
How your niche can determine the value of your audience to advertizers
Podbean's Dynamic Ad Insertion Platform, PodAds
Podbean's Ads Marketplace
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Getting Your Podcast Official: Copyright, Taxes, Releases and Partnership Agreements with Gordon Firemark, The Podcast Lawyer

In this episode of Podcasting Smarter, we sit down with Gordon Firemark, The Podcast Lawyer, about how to set your podcast business up for success.
In this episode we'll cover:
The best time to set up a business for your podcast
What a partnership agreement is for your podcast
Ownership versus revenue
Options for revenue sharing between hosts and producers
Protecting your podcast with an LLC
Copyrights for your work
Advertizing revenue and some options for revenue partnerships
What to do if another podcast is using your podcast's name
And much more! 
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Find Gordon Firemark, The Podcast Lawyer, and the work that he does for podcasters, download the free guest release and purchase his book, The Podcast, Blog & New Media Producer's Legal Survival Guide, get in contact on his website.
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Getting Reel: How to use Reels to promote your podcast on Instagram and TikTok

In this episode of Podcasting Smarter, we get into what Reels are and how to make the most of this emerging media trend on Instagram and TikTok. 
We're speaking to Podbean's Podcast Specialist, Roni Gosch, about how to use trending audio, clips from your podcast, and engaging short-form content to build momentum and gain followers for your podcast! 
In this episode we'll cover:
What is a Reel and how and where they're used
Trending Audio and sounds and how they're taking over social media
How to identify trends and work with algorithms to maximize your podcast promotional strategy
Customizing audio trends and reels for your podcast and it's niche with captions and visuals
How social media users interact with and share reels and short-form video content
Using trending audio as a lead generator for building your podcast audience
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com