Getting Reel: How to use Reels to promote your podcast on Instagram and TikTok

In this episode of Podcasting Smarter, we get into what Reels are and how to make the most of this emerging media trend on Instagram and TikTok. 

We're speaking to Podbean's Podcast Specialist, Roni Gosch, about how to use trending audio, clips from your podcast, and engaging short-form content to build momentum and gain followers for your podcast! 

In this episode we'll cover:

• What is a Reel and how and where they're used
• Trending Audio and sounds and how they're taking over social media
• How to identify trends and work with algorithms to maximize your podcast promotional strategy
• Customizing audio trends and reels for your podcast and it's niche with captions and visuals
• How social media users interact with and share reels and short-form video content
• Using trending audio as a lead generator for building your podcast audience

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Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com